The Internet has become an essential part of modern life. We rely on it to fulfill our entertainment needs and our need to communicate with other human beings – but increasingly consumers across the globe are relying on the Internet to source information on products and services that make a very real difference to their lives. If we need anything from a new television to groceries or that pizza delivered for movie night (when we turn to live streaming of the latest Silver Screen hits) we use our favorite search engine.
However – professionals are now facing a competitive environment where a lack of presence on the Internet cans put their businesses at a serious competitive disadvantage – and this includes doctors. This is one of the reasons that medical SEO marketing is becoming essential.
But just what is medical SEO marketing. SEO is the acronym for ‘Search engine Optimization’ In short, it means the use of keywords and phrases on a website (and associated Internet channels such as blogs) in order to elevate the ranking of that site(s) in search engine results.
The optimal outcome for those who employ SEO practice is to appear on the first page of results in search engine giants such as Google (which, let’s face it, is the Gorilla in the Sandpit when it comes to search engines).
Search engines such as Google use algorithms that search out content that is relevant to the search query that the consumer has entered as part of their search. However, just how to come up with the correct keywords and phrases that will attract the attention of those algorithms has been described as both an art and a science.
The writing of quality content for websites – content that is useful to those who are searching out information is at the heart of what allows a website to feed the sales funnel – and for medical practitioners who want to keep a practice profitable, a stream of new patients is absolutely essential.
The challenge is that other companies in the same sector are also using SEO to optimize their sites. Measuring and fine-tuning SEO efforts, as well as developing that quality content is not usually a core competency of medical practice. This is why medical SEO marketing is increasingly being outsourced to experts. It can also be incredibly time-consuming.
A medical practice should view SEO as essential to the continued growth of its business. It is a practice that cannot be ignored. When in doubt – reach out to the professionals.