Category Archives: Marketing

Running Successful Plastic Surgeon Marketing Campaigns In 2020

When it comes to running successful plastic surgeon marketing campaigns in 2020, multiple approaches are necessary in order to see the best results. In this short post, we’ll highlight some of the most effective strategies you can use to attract more clients to your clinic.

Influencer Marketing

Online influencer marketing is arguably one of the most effective ways plastic surgeons can advertise their services to a large target audience. For example, many clinics get lots of referrals from Instagram models and YouTubers who talk about the clinic’s services on all their social media accounts. Other surgeons get new patients by appearing on popular YouTube podcasting channels and answering cosmetic surgery questions from the host’s audience.

E-Mail Marketing

Yes, e-mail marketing can still be effective in 2020. A monthly newsletter is also a great way to keep in regular contact with previous patients who might be considering further procedures.

Social Media Marketing

Ensuring your brand has profiles on all the major social media platforms, including Facebook, Instagram, and Twitter is crucial. You should post content regularly and monitor engagement so you know what works. It can be useful to experiment with different posting schedules.

For those short of time, digital marketing firms can manage all social media accounts for your plastic surgery business for a negotiated monthly fee.

PPC Ad Campaigns

Since there is a lot of competition in the plastic surgery niche, PPC ads can be very costly, and without proper campaign planning, it can be easy to blow through your entire marketing budget in a week. In general, working to improve your website’s ranking in organic search results for niche-specific keywords is a better use of funds. While results can be slower, over time SEO campaigns can really pay off.

SEO (Search Engine Optimization) Strategies

When it comes to improving your website’s SERP positions for targeted keywords, it’s vital that you only use white hat SEO techniques. To begin with, you need to ensure your on-page SEO is on point. You can thing start to work on your website’s backlink profile. Building high-quality backlinks require a lot of high-quality content and outreach.

Above, we have discussed a few of the approaches you should look to incorporate into your plastic surgeon marketing campaign in 2020. Keep in mind that you always want to be at least one step ahead of your competition, so start researching what the coming months have in store for online marketing and advertising.

Why Medical SEO Marketing Is Essential

The Internet has become an essential part of modern life. We rely on it to fulfill our entertainment needs and our need to communicate with other human beings – but increasingly consumers across the globe are relying on the Internet to source information on products and services that make a very real difference to their lives. If we need anything from a new television to groceries or that pizza delivered for movie night (when we turn to live streaming of the latest Silver Screen hits) we use our favorite search engine.

However – professionals are now facing a competitive environment where a lack of presence on the Internet cans put their businesses at a serious competitive disadvantage – and this includes doctors. This is one of the reasons that medical SEO marketing is becoming essential.

But just what is medical SEO marketing. SEO is the acronym for ‘Search engine Optimization’ In short, it means the use of keywords and phrases on a website (and associated Internet channels such as blogs) in order to elevate the ranking of that site(s) in search engine results.

The optimal outcome for those who employ SEO practice is to appear on the first page of results in search engine giants such as Google (which, let’s face it, is the Gorilla in the Sandpit when it comes to search engines).

Search engines such as Google use algorithms that search out content that is relevant to the search query that the consumer has entered as part of their search. However, just how to come up with the correct keywords and phrases that will attract the attention of those algorithms has been described as both an art and a science.

The writing of quality content for websites – content that is useful to those who are searching out information is at the heart of what allows a website to feed the sales funnel – and for medical practitioners who want to keep a practice profitable, a stream of new patients is absolutely essential.

The challenge is that other companies in the same sector are also using SEO to optimize their sites. Measuring and fine-tuning SEO efforts, as well as developing that quality content is not usually a core competency of medical practice. This is why medical SEO marketing is increasingly being outsourced to experts. It can also be incredibly time-consuming.

A medical practice should view SEO as essential to the continued growth of its business. It is a practice that cannot be ignored. When in doubt – reach out to the professionals.