Category Archives: SEO

3 Advantages of SEO for Plastic Surgeon

One of the best internet marketing strategies is search engine optimization. A lot of internet marketers and small business owners, including doctors and plastic surgeons, use SEO to generate leads and get customers.

However, it is not easy to learn and master search engine optimization. If you are new to internet marketing, hire an SEO expert to help you rank your website in the search engines.

The following are the advantages of SEO for plastic surgeon.

1. Free Traffic

Some plastic surgeons, using search engine optimization, generate free traffic websites to their websites. They target low competition keywords that have high monthly searches, meaning their websites rank in the search engines without building backlinks. Websites on the first page of the search get free organic traffic.

People searching for plastic surgeons use the search engines to look for one, so they visit the websites of the plastic surgeons on top of the search results. They check out these websites to learn more about the plastic surgeon. Meaning the traffic from the search engines is completely free.

2. Top-Notch Content

As a plastic surgeon, you want to help your patients. Once you decide to use search engine optimization to promote your website, focus more on creating top-notch content. It is much easier to rank quality content on the search engines. You will spend more time writing the best articles for your website.

Using an SEO company? Do not worry because reputable SEO companies do not cut corners since they want to retain most of their clients. That is why they use white hat SEO strategies to rank the websites of their clients. They hire the best content creators to create content for their clients’ websites.

3. Build Trust

People only visit plastic surgeons they know and completely trust. If you are just paying for online ads, you will have to work really hard to build trust with these people. However, free organic is highly targeted, meaning these are people searching for reputable plastic surgeons.

If your website contains top-notch content, you do not have to work hard to convince these people to come to see you. Your content does all the work for you. People are savvier these days, so they will consume your website content. If they like the content, they will trust you and they are more likely to call you.

These are the advantages of SEO for plastic surgeon. Several successful plastic surgeons use SEO because they know SEO brings highly targeted traffic and it helps them build trust with potential customers.

The Best Tips For SEO For Doctors

Medical professionals such as dentists, doctors, and medical facilities have the ability to use the power of the Internet to take potential patients from a simple search on Google to using SEO for doctors and turn the search into an appointment.

Why Do Doctors Need To Know About SEO?

Many medical facilities and practices receive up to 60% of their new patients from organic traffic. SEO, or search engine optimization, is a process that optimizes websites so users are able to find these websites when they are searching for certain keywords. For example, one of the most commonly searched keywords in this industry is ‘doctor near me.’

In other words, doctors should care about SEO because – new patients = increased revenue = more successful medical practice.

So, What Are Patients Looking For?

Potential patients tend to be near the doctors that appear in the search results, and this is why local SEO tends to work best for doctors and other medical professionals. However, keep in mind that other content such as blog posts may rank with global users as well.

When performing keyword research, you should also consider your competition. There are many keyword tools that will provide some type of metric so you will be able to choose better keywords that have lower competition.

What are the best SEO strategies for medical professionals?

Blog Posts

When considering on-page SEO, blog posts are able to help your website become more engaging and rank higher as social media content. This means that when you are thinking of topics for blog posts, consider some of the questions that patients ask the most often. Then, you can just use your knowledge to create content based on providing in-depth answers.

Press Releases

This is considered off-page SEO but it is just as effective. Press releases are an ideal way to bring positive awareness to the business while also giving backlinks to the website.

These are some examples of excellent PR material:

  • New physician hire
  • Events and sponsorships
  • Expansion of the medical practice

Technical SEO

If you want your medical practice to get and stay competitive, you will also need to use technical SEO in order to improve search engine ranking.

Page speed has become very important. There are several free online tools that will check the speed of your website. If it is rated a D or lower, you may very well be losing traffic. This means that your website will not rank higher than your competitors if they have a faster website.

It is also important to have a website that is mobile-friendly. Even though WordPress is commonly used for content management, there are some healthcare websites utilize a different CMS. Make sure that the CMS you have chosen for your website can be accessed on any mobile device.

These are some of the best tips for SEO for doctors. By incorporating these tips, your practice will easily higher than your competition.