Category Archives: SEO

Running Successful Plastic Surgeon Marketing Campaigns In 2020

When it comes to running successful plastic surgeon marketing campaigns in 2020, multiple approaches are necessary in order to see the best results. In this short post, we’ll highlight some of the most effective strategies you can use to attract more clients to your clinic.

Influencer Marketing

Online influencer marketing is arguably one of the most effective ways plastic surgeons can advertise their services to a large target audience. For example, many clinics get lots of referrals from Instagram models and YouTubers who talk about the clinic’s services on all their social media accounts. Other surgeons get new patients by appearing on popular YouTube podcasting channels and answering cosmetic surgery questions from the host’s audience.

E-Mail Marketing

Yes, e-mail marketing can still be effective in 2020. A monthly newsletter is also a great way to keep in regular contact with previous patients who might be considering further procedures.

Social Media Marketing

Ensuring your brand has profiles on all the major social media platforms, including Facebook, Instagram, and Twitter is crucial. You should post content regularly and monitor engagement so you know what works. It can be useful to experiment with different posting schedules.

For those short of time, digital marketing firms can manage all social media accounts for your plastic surgery business for a negotiated monthly fee.

PPC Ad Campaigns

Since there is a lot of competition in the plastic surgery niche, PPC ads can be very costly, and without proper campaign planning, it can be easy to blow through your entire marketing budget in a week. In general, working to improve your website’s ranking in organic search results for niche-specific keywords is a better use of funds. While results can be slower, over time SEO campaigns can really pay off.

SEO (Search Engine Optimization) Strategies

When it comes to improving your website’s SERP positions for targeted keywords, it’s vital that you only use white hat SEO techniques. To begin with, you need to ensure your on-page SEO is on point. You can thing start to work on your website’s backlink profile. Building high-quality backlinks require a lot of high-quality content and outreach.

Above, we have discussed a few of the approaches you should look to incorporate into your plastic surgeon marketing campaign in 2020. Keep in mind that you always want to be at least one step ahead of your competition, so start researching what the coming months have in store for online marketing and advertising.

Why Medical SEO Marketing Is Essential

The Internet has become an essential part of modern life. We rely on it to fulfill our entertainment needs and our need to communicate with other human beings – but increasingly consumers across the globe are relying on the Internet to source information on products and services that make a very real difference to their lives. If we need anything from a new television to groceries or that pizza delivered for movie night (when we turn to live streaming of the latest Silver Screen hits) we use our favorite search engine.

However – professionals are now facing a competitive environment where a lack of presence on the Internet cans put their businesses at a serious competitive disadvantage – and this includes doctors. This is one of the reasons that medical SEO marketing is becoming essential.

But just what is medical SEO marketing. SEO is the acronym for ‘Search engine Optimization’ In short, it means the use of keywords and phrases on a website (and associated Internet channels such as blogs) in order to elevate the ranking of that site(s) in search engine results.

The optimal outcome for those who employ SEO practice is to appear on the first page of results in search engine giants such as Google (which, let’s face it, is the Gorilla in the Sandpit when it comes to search engines).

Search engines such as Google use algorithms that search out content that is relevant to the search query that the consumer has entered as part of their search. However, just how to come up with the correct keywords and phrases that will attract the attention of those algorithms has been described as both an art and a science.

The writing of quality content for websites – content that is useful to those who are searching out information is at the heart of what allows a website to feed the sales funnel – and for medical practitioners who want to keep a practice profitable, a stream of new patients is absolutely essential.

The challenge is that other companies in the same sector are also using SEO to optimize their sites. Measuring and fine-tuning SEO efforts, as well as developing that quality content is not usually a core competency of medical practice. This is why medical SEO marketing is increasingly being outsourced to experts. It can also be incredibly time-consuming.

A medical practice should view SEO as essential to the continued growth of its business. It is a practice that cannot be ignored. When in doubt – reach out to the professionals.

3 Advantages of SEO for Plastic Surgeon

One of the best internet marketing strategies is search engine optimization. A lot of internet marketers and small business owners, including doctors and plastic surgeons, use SEO to generate leads and get customers.

However, it is not easy to learn and master search engine optimization. If you are new to internet marketing, hire an SEO expert to help you rank your website in the search engines.

The following are the advantages of SEO for plastic surgeon.

1. Free Traffic

Some plastic surgeons, using search engine optimization, generate free traffic websites to their websites. They target low competition keywords that have high monthly searches, meaning their websites rank in the search engines without building backlinks. Websites on the first page of the search get free organic traffic.

People searching for plastic surgeons use the search engines to look for one, so they visit the websites of the plastic surgeons on top of the search results. They check out these websites to learn more about the plastic surgeon. Meaning the traffic from the search engines is completely free.

2. Top-Notch Content

As a plastic surgeon, you want to help your patients. Once you decide to use search engine optimization to promote your website, focus more on creating top-notch content. It is much easier to rank quality content on the search engines. You will spend more time writing the best articles for your website.

Using an SEO company? Do not worry because reputable SEO companies do not cut corners since they want to retain most of their clients. That is why they use white hat SEO strategies to rank the websites of their clients. They hire the best content creators to create content for their clients’ websites.

3. Build Trust

People only visit plastic surgeons they know and completely trust. If you are just paying for online ads, you will have to work really hard to build trust with these people. However, free organic is highly targeted, meaning these are people searching for reputable plastic surgeons.

If your website contains top-notch content, you do not have to work hard to convince these people to come to see you. Your content does all the work for you. People are savvier these days, so they will consume your website content. If they like the content, they will trust you and they are more likely to call you.

These are the advantages of SEO for plastic surgeon. Several successful plastic surgeons use SEO because they know SEO brings highly targeted traffic and it helps them build trust with potential customers.

The Best Tips For SEO For Doctors

Medical professionals such as dentists, doctors, and medical facilities have the ability to use the power of the Internet to take potential patients from a simple search on Google to using SEO for doctors and turn the search into an appointment.

Why Do Doctors Need To Know About SEO?

Many medical facilities and practices receive up to 60% of their new patients from organic traffic. SEO, or search engine optimization, is a process that optimizes websites so users are able to find these websites when they are searching for certain keywords. For example, one of the most commonly searched keywords in this industry is ‘doctor near me.’

In other words, doctors should care about SEO because – new patients = increased revenue = more successful medical practice.

So, What Are Patients Looking For?

Potential patients tend to be near the doctors that appear in the search results, and this is why local SEO tends to work best for doctors and other medical professionals. However, keep in mind that other content such as blog posts may rank with global users as well.

When performing keyword research, you should also consider your competition. There are many keyword tools that will provide some type of metric so you will be able to choose better keywords that have lower competition.

What are the best SEO strategies for medical professionals?

Blog Posts

When considering on-page SEO, blog posts are able to help your website become more engaging and rank higher as social media content. This means that when you are thinking of topics for blog posts, consider some of the questions that patients ask the most often. Then, you can just use your knowledge to create content based on providing in-depth answers.

Press Releases

This is considered off-page SEO but it is just as effective. Press releases are an ideal way to bring positive awareness to the business while also giving backlinks to the website.

These are some examples of excellent PR material:

  • New physician hire
  • Events and sponsorships
  • Expansion of the medical practice

Technical SEO

If you want your medical practice to get and stay competitive, you will also need to use technical SEO in order to improve search engine ranking.

Page speed has become very important. There are several free online tools that will check the speed of your website. If it is rated a D or lower, you may very well be losing traffic. This means that your website will not rank higher than your competitors if they have a faster website.

It is also important to have a website that is mobile-friendly. Even though WordPress is commonly used for content management, there are some healthcare websites utilize a different CMS. Make sure that the CMS you have chosen for your website can be accessed on any mobile device.

These are some of the best tips for SEO for doctors. By incorporating these tips, your practice will easily higher than your competition.