Medical professionals such as dentists, doctors, and medical facilities have the ability to use the power of the Internet to take potential patients from a simple search on Google to using SEO for doctors and turn the search into an appointment.
Why Do Doctors Need To Know About SEO?
Many medical facilities and practices receive up to 60% of their new patients from organic traffic. SEO, or search engine optimization, is a process that optimizes websites so users are able to find these websites when they are searching for certain keywords. For example, one of the most commonly searched keywords in this industry is ‘doctor near me.’
In other words, doctors should care about SEO because – new patients = increased revenue = more successful medical practice.
So, What Are Patients Looking For?
Potential patients tend to be near the doctors that appear in the search results, and this is why local SEO tends to work best for doctors and other medical professionals. However, keep in mind that other content such as blog posts may rank with global users as well.
When performing keyword research, you should also consider your competition. There are many keyword tools that will provide some type of metric so you will be able to choose better keywords that have lower competition.
What are the best SEO strategies for medical professionals?
When considering on-page SEO, blog posts are able to help your website become more engaging and rank higher as social media content. This means that when you are thinking of topics for blog posts, consider some of the questions that patients ask the most often. Then, you can just use your knowledge to create content based on providing in-depth answers.
This is considered off-page SEO but it is just as effective. Press releases are an ideal way to bring positive awareness to the business while also giving backlinks to the website.
These are some examples of excellent PR material:
- New physician hire
- Events and sponsorships
- Expansion of the medical practice
If you want your medical practice to get and stay competitive, you will also need to use technical SEO in order to improve search engine ranking.
Page speed has become very important. There are several free online tools that will check the speed of your website. If it is rated a D or lower, you may very well be losing traffic. This means that your website will not rank higher than your competitors if they have a faster website.
It is also important to have a website that is mobile-friendly. Even though WordPress is commonly used for content management, there are some healthcare websites utilize a different CMS. Make sure that the CMS you have chosen for your website can be accessed on any mobile device.
These are some of the best tips for SEO for doctors. By incorporating these tips, your practice will easily higher than your competition.